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visual literacy
 
Visual Literacy. Lesson plans, work files, presentations.

course outline

Digital Imaging

  • Adobe Photoshop: editing basics
  • Adobe Illustrator: paths & shapes

Visual Communication

  • Expressing ideas
  • Symbols
  • Photo Communication

Elements of Design

  • line, shape, form, type, space, value, texture, color

Principles of Design

  • balance, alignment, unity, emphasis, contrast, repetition, movement, proportion

Desktop Publishing

  • Adobe InDesign basics
  • Organizing Space / Layouts
  • Typography
  • Printed materials
  • Digital Presentations
  • Web design

Visual Perception

  • Gestalt
  • Optical Illusions

Visual Expression

  • Adobe Photoshop: basic tools
  • Creative assignments

Visual Literacy is the ability to communicate your ideas through visual elements.

We all have different personalities, experiences, ideas, and understanding of life. A designer's task is to convey his/her ideas by working with and manipulating the Elements of Art. These are our "visual tools".

If you understand how to use these tools to control how people see and interpret your design - then you are on a right path to be a great designer.

finals

final semester 1

final 1

final semester 2

final 2

assignments

Mind Exercises

Before you start using design to express your ideas and communicate thoughts, let's work on exercising your mind to be more flexible and creative. These are important "work-outs" for your brain that will help you to "loosen up", to think outside the box, and to choose unusual solutions to given problems.

ink spot

ink spot

ink spot

clouds

breton method

Andre Breton method

geometric doodling

geometric doodling

DIGITAL IMAGING

PhotoShop Photo Editing tools

image size

contrast & levels

color

enhancing photos

Adobe Illustrator: paths & shapes basics

path

paths

pencil in illustrator

pencil

Pencil tool in Adobe Illustrator

Pencil tool

pathfinder

pathfinder

type outlines

type outlines

VISUAL COMMUNICATION

expressing ideas

Visual communication is how we communicate ideas and concepts using visual tools.

jack and jill

Jack & Jill

feelings

Feelings

aesop fables

Aesop

pushpins

push-pins

sounds

sounds

Symbols

symbols

Types of symbols

symbols

Visual Alphabet

Photography Communication

photo analysis

understanding photographs

documentary photography

documentary photography

edit photographs

Elements of Design

assignments

map

map

road signs

road signs

value scale

value

color wheel

color wheel

color scheme

color scheme

space

space (movement)

textures and patterns

texture

Principles of Design

assignments

contrast

contrast: life or death

buard game lesson

movement & unity: board game

DESKTOP PUBLISHING

Logo Design

Logo Design basics

Adobe InDesign

InDesign

Organizing Space / Layouts

typography

typography

typography

my name is...

typography

typography 1

typography

typography 2

typography

typography 3

typography

typography 4

typography

typography 5 (InDesign)

portrait typography

typography portrait

Digital Presentation

powerpoint presentation

design layout (backgrounds)

powerpoint presentation

PowerPoint template

visual perception

gestalt

gestalt

gestalt

gestalt squares

gestalt squares

gestalt squares

4 black squares

name design

name logo

less is more

less is more

Optical Illusions

illusions

Adobe Photoshop Basics

selection tools

selection tools

layers

layers basics

Matching shapes. Layers in Photoshop.

matching shapes

layer opacity

double exposure

Color emphasis. Layer saturation. Photoshop basics.

emphasis. layer saturation

Color balance and layer settings

layer colors

Remove background in Photoshop. Basic options.

remove background

Imagine this! Photoshop creative assignment. Basic layer techniques.

imagine this!

creative assignments

paper collage

collage

visual diary

visual diary

target audience

target audience

contact sheet in Photoshop

PS contact sheet

collage in PS

color schemes

Practice color scheme

color triptych

Color scheme triptych

resource:

visual basics

R. & J. Wilde
Visual Literacy
ISBN 0-8230-5620-1

syllabus

Prerequisites: none

Course available to: Freshmen,Sophomores, Juniors, and Seniors.

The course is designed for students interested in art and design.

rules

GRADING

1. All assignments must be completed on or before the due date.
2. Unfinished artwork is graded as such.
3. If you are absent, it is your responsibility to make up all work. You can sign out art supplies if needed.
4. If your project requires extra time to be completed, you have to make arrangements with me prior the due date. This is your responsibility.
5. Each project has a rubric with specific requirements and guidelines. Follow them.
6. Unless an assignment specifically requires copying, it will be interpreted in the same manner as plagiarism.
7. You are also graded for your in-class studio work.

CLASSROOM RULES

1. Food, drinks, candy, gum are not allowed in the Art rooms. A bottle of WATER is permitted in room 206 (only).
2. Cell phones are not allowed at any time. Phones should be turned off and put away.
3. Be in the room before the bell rings. Dropping your stuff and leaving does not qualify you as being on time.
4. Sit at your assigned seat unless I give you OK to move. That means you do not walk around the room during the class.
5. Talk quietly with students at your table. Do not talk during the instructional time.
6. Draw, paint, etc. on your artwork only!
7. Use materials from your tote-tray only... don't go into other people's trays.
8. You can bring your work home anytime. You are responsible for having it back next day.
9. If you must swear, please do it elsewhere... Thanks.
10. You are responsible for cleaning your work area and the tools that you used.
11. If you are in the Graphics lab, use the printers for the current ART assignments only!!!
12. Encourage your fellow classmates in a positive way... treat them fairly and nicely. This room should be a fun and comfortable place for everyone.