Visual Literacy is the ability to communicate your ideas through visual elements.
We all have different personalities, experiences, ideas, and understanding of life. A designer's task is to convey his/her ideas by working with and manipulating the Elements of Art. These are our "visual tools".
If you understand how to use these tools to control how people see and interpret your design - then you are on a right path to be a great designer.
Before you start using design to express your ideas and communicate thoughts, let's work on exercising your mind to be more flexible and creative. These are important "work-outs" for your brain that will help you to "loosen up", to think outside the box, and to choose unusual solutions to given problems.
ink spot
clouds
Andre Breton method
geometric doodling
image size
contrast & levels
color
enhancing photos
paths
pencil
Pencil tool
pathfinder
type outlines
Visual communication is how we communicate ideas and concepts using visual tools.
Jack & Jill
Feelings
Aesop
push-pins
sounds
Types of symbols
Visual Alphabet
photo analysis
understanding photographs
documentary photography
edit photographs
map
road signs
value
color wheel
color scheme
space (movement)
texture
contrast: life or death
movement & projecty: board game
Logo Design basics
business card
Infographics
InDesign
typography
my name is...
typography 1
typography 2
typography 3
typography 4
typography 5 (InDesign)
typography portrait
design layout (backgrounds)
PowerPoint template
gestalt
gestalt squares
4 black squares
name logo
less is more
illusions
selection tools
layers basics
matching shapes
double exposure
emphasis. layer saturation
layer colors
remove background
imagine this!
collage
visual diary
target audience
PS contact sheet
collage in PS
Practice color scheme
Color scheme triptych
R. & J. Wilde
Visual Literacy
ISBN
0-8230-5620-1
Prerequisites: none
Course available to: Freshmen,Sophomores, Juniors, and Seniors.
The course is designed for students interested in art and design.
1. All assignments must be completed on or before the due date.
2. Unfinished artwork is graded as such.
3. If you are absent, it is your responsibility to make up all work. You can sign out art supplies if needed.
4. If your project requires extra time to be completed, you have to make arrangements with me prior the due date. This is your responsibility.
5. Each project has a rubric with specific requirements and guidelines. Follow them.
6. Unless an assignment specifically requires copying, it will be interpreted in the same manner as plagiarism.
7. You are also graded for your in-class studio work.
1. Food, drinks, candy, gum are not allowed in the Art rooms. A bottle of WATER is permitted in room 206 (only).
2. Cell phones are not allowed at any time. Phones should be turned off and put away.
3. Be in the room before the bell rings. Dropping your stuff and leaving does not qualify you as being on time.
4. Sit at your assigned seat unless I give you OK to move. That means you do not walk around the room during the class.
5. Talk quietly with students at your table. Do not talk during the instructional time.
6. Draw, paint, etc. on your artwork only!
7. Use materials from your tote-tray only... don't go into other people's trays.
8. You can bring your work home anytime. You are responsible for having it back next day.
9. If you must swear, please do it elsewhere... Thanks.
10. You are responsible for cleaning your work area and the tools that you used.
11. If you are in the Graphics lab, use the printers for the current ART assignments only!!!
12. Encourage your fellow classmates in a positive way... treat them fairly and nicely. This room should be a fun and comfortable place for everyone.
