Open the file.
There are two layers in the file:
- Drawing layer (locked) - holds the image template. Do not do anything on that layer!
- Work layer - holds the shapes (pink) to use for clipping groups with the text areas.
Start with the foreground area:
Draw a text box for the front shape.
Make it bigger than the shape.
Experiment with font settings (Character panel). This area being the closest - you want to make it dark and detailed. Look for a detailed, but bold font.
- Use "Justify" paragraph setting.
- Then experiment with tracking and leading.
- Type > Type Orientation
- Consider using Type on Path tool.
To curve the text - use any of the following:
- Object > Envelope Distort > ... with Warp
- Object > Envelope Distort > ... with Mesh
- Effect > Warp > Arch (and the rest of the options)
For extra texture - try:
- Effects > Distort > Roughen
- Effects > Distort > Pucker & Bloat
Once you are done with the texture and the font appearance - use the appropriate shape on the right and drag (option-drag) it over the front shape.
Object > Arrange > Bring to front - to bring the pink shape above the text area.
Now you can use it as a Clipping shape.
Select the text area and the pink shape.
Object > Clipping Mask > Make
You are done with the first shape!!!
Continue with the rest of the shapes.
Have fun!