What is the target audience?
What is being advertised? (product, service, political ideas, etc.)
What is the color scheme of the ad? How many colors are used?
How does the color scheme support the product to make it attractive for the audience?
How does the color scheme appeal to the target audience?
Is there an emphasis in the ad?
How many typefaces are used in the ad? What typefaces are used and how they support the product? What is the color of the text?
Is there a lot of text? Is it easy to read? How much of this text would you read?
How many images are used in the ad? Are they big or small? Are they easily seen? Are they good quality?
do you like the flow of the ad? why?
is it simple, elegant, busy, confusing
DO YOU THINK THIS AD WORKS?