name design

figure/ground Gestalt principle application

What you use:

  • Adobe Illustrator

What you can do:

  • Resize
  • Rotate
  • Overlap
  • Swap colors


  • Use your last name as a design element. USE FIGURE/GROUND GESTALT PRINCIPLE for your design.


Type it in Adobe Illustrator, adjust a font (or use multiple fonts for each letter)

Convert the letters into shapes: Type > Create Outlines.... Object > Ungroup

Select the text. Change color to WHITE

Draw a black rectangle over the text

Select it.

Object > Arrange > Send to Back

(you can use any black-and-white pattern to substitute for the black rectangle... be creative...)

Rearrange letters to create an interesting composition. Your last name should be still readable.





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