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visual literacy
 

slides

resources:

visual basics

R. & J. Wilde
Visual Literacy
ISBN 0-8230-5620-1

RGB color wheel

visual
communication

Visual communication is how we communicate ideas and concepts using visual tools.

  • Elements of Design
  • Marketing

visual
interpretation

Visual interpretation is how we extract the information and interper it. It is based on our imagination, personal experience, and subjective judgement..

visual
perception

Visual perception is how we see things.

  • Gestalt
  • Color psychology

composition
(layout):

Composition is how we put things together. These rules include:

  • Principles of Design
  • Typography

assignments

visual communication

breton method

Andre Breton method

geometric doodling

geometric doodling

jack and jill

Jack & Jill

feelings

Feelings

aesop fables

Aesop

pushpins

push-pins

symbols

Types of symbols

sounds

sounds

elements of design

map

map (line)

road signs

shape

value scale

value

color wheel

color

space

space

textures and patterns

texture

marketing

target audience

target audience

buard game lesson

board game

visual interpretation

paper collage

collage

documentary photography

documentary photography

visual perception

collage in PS

gestalt

gestalt

gestalt

gestalt squares

gestalt squares

name design

name design

less is more

less is more

illustrator basics

path

paths

pathfinder

pathfinder

type outlines

type

composition: layout

principles of design

contrast

contrast: life or death

InDesign

typography

typography

typography

my name is...

typography

typography 1

typography

typography 2

typography

typography 3

typography

typography 4

typography

typography 5 (InDesign)

portrait typography

typography portrait

other

contact sheet in Photoshop

PS contact sheet

due dates

assignment due

introduction and survey

9.5.2017

Intro to Illistrator. Jack & Jill

9.8.2017

Feelings art

9.29.2017

Symbol hunt

10.5.2017

Road signs

10.10.2017

Collage

11.13.2017

syllabus

Prerequisites: none

Course available to: Freshmen,Sophomores, Juniors, and Seniors.

The course is designed for students interested in art and design.

rules

1. Food, drinks, candy, gum are not allowed in the Art rooms. You will be sent to the office for this… NO “WARNINGS”. A bottle of WATER is permitted in room 206 (only).

2. Be in the room before the bell rings. Dropping your stuff and leaving would not qualify you as being on time.

3. Sit at your assigned seat unless I give you the “OK” to move. That means you do not walk around the room during the class to socialize.

4. Talk quietly with students at your table.

5. Draw, paint, etc. on your artwork only!

6. Use materials from your tote-tray only… don’t go into other people’s trays.

7. Bring your work home anytime you want. You are responsible for having it back next day.

8. If you must swear, or use crude/vulgar language, please do it elsewhere. Thanks…

9. Encourage your fellow classmates in a positive way… Treat them fairly and nicely.

10. You are responsible for cleaning your work area and tools that you used. I am not going to do it for you.

GRADING

You will receive a zero for the day if:

1. You are unprepared for class

2. Not working throughout the entire class

3. Not clean up or clean up early

You may make-up a zero after school Monday-Thursday 2:50-3:25 by coming and working on your artwork.