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Logo Design




Students will: learn the fundamental differences between fine art and design; understand the basic design process and objectives of logo design; translate verbal ideas into visual images; develop and refine logo designs; apply their previous knowledge of using Adobe Illustrator to create a graphic design.
Essential questions:
What is the process to create a successful logo?
How to brainstorm a design idea?
How to design a logo?
How to use Adobe Illustrator to create a logo?



So... what are the differences between fine art and design?

There are fundamental differences between fine art and design. Design is all about serving a client, getting their ideas across to others, and not strictly self-expression but, rather, resolving a problem. Examples of graphic design: websites, logos, printed materials, t-shirts, etc.

Logos are used to represent a specific organization, product, or brand. Successful logos may inspire trust, recognition, and respect for what they represent.

Your assignment: Design your personal logo that fits these specifications:
Designs must reflect your personality, interests, life style
The logo must incorporate your name
Final presentations should include one copy of the logo in color, one in black and white and one scaled down to 20% of the original size

Step 1: Generate ideas. Write down every concept that you want to include into your design (ex.: love music, skateboarding, etc...) Brainstorm ideas: work beyond more obvious ideas to explore more creative solutions. Creating a design is a problem solving. Use paper and pencil to sketch at least 25 ideas (more the better).

Step 2: Identify your two best ones. Sketch another 10 thumbnails based on these two ideas.
These small sketches should only be used to plan out designs, you do not need to worry about rendering imagery perfectly. Focus on the major issues: where the text will go, where the images will go, where large areas of lights and darks will be placed, and determining a color palette. Answer the questions:
Does the logo satisfy your (a client’s) goals?
Does the logo clearly represent your personality (client's brand)?
Does the logo work in a large and small scale?
Does the logo work in color and black and white?

Step 3: Choose the design concept. You will have to be able to explain how your design addresses your goals through their choice of font, color, image, etc

Step 4: Evaluation.
A critical part of the design process is evaluation. Ask other students what they think about your design. Use their suggestions, comments, wishes (if you think they are appropriate).

Step 5: Finalize Design.


How does it reflect your personality?  
Does it include the name?  
Color choice (why these colors?)  
What Gestalt principles are used? (list & explain)  
Typography (explain your choice of typeface, position, spacing, alignment, etc.)  
Does it work in black & white?  
Does it work in a large and a small scale?