How does a person, business, or organization adequately describe themselves in a 3.5 x 2 inch space?
Business Card Content
The goal of a business card is to make it easy for someone to reach you, not difficult. Put as much of the following as possible:
1. Business name (if there is one).
2. Your name.
3. Your title.
4. A phone number (or two).
5. A fax number.
6. A mailing address.
7. Your e-mail address (never use a free service).
8. The URL of your website (if you have any).
Cards should have a pleasing layout, easy to reach and gather info. Use the following:
Grouping of like information
Only 1 or 2 fonts
Negative space- the space around the text and logo should set off the contents of the card.
Symmetry or Balance so that the card does not look weighted on one side or another.
Alignment of elements
What makes a business card effective? Is it originality? Legibility? Simplicity?
Perhaps it’s how your card prompts the recipient into contacting you.
A clean, uncluttered design shows that you care about appearance and immediately sends out a professional vibe. First and foremost, your card must clearly show your contact details. That’s the number one priority. Even if your card is poorly designed, it must allow people to contact you. Kind of a no-brainer, but you’d be surprised how many cards hide the contact info away behind some over-indulged colour scheme or illegible typeface.
Size deserves a mention. If your card doesn’t fit into a holder or wallet it’s not likely to be kept close-at-hand. A business card should (at the very least) contain three elements (in order of importance):
Visual identifier for the company (a logo for instance)
Regardless how flashy or clever your card is, if contact information is not readily available, or quickly processed, the card failed. What does it matter if someone remembered some neat trick the card does or how nice it looked if they find a hint of difficulty acquiring your information