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Business Card Design
Objectives:
Students will: understand and apply the basic design process and objectives of designing a business card layout; solve the design problem by using typography, Principles of Design, and the personal logo; apply their previous knowledge of using Adobe Illustrator to create a graphic design.
Essential questions:
What should be on a business card? What is the purpose of a business card?
What are the considerations while designing a card layout?
How to use Adobe Illustrator to create a logo?

How does a person, business, or organization adequately describe themselves in a 3.5 x 2 inch space?

Business Card Content

The goal of a business card is to make it easy for someone to reach you, not difficult. Put as much of the following as possible:

1. Business name (if there is one).
2. Your name.
3. Your title.
4. A phone number (or two).
5. A fax number.
6. A mailing address.
7. Your e-mail address (never use a free service).
8. The URL of your website (if you have any).

Cards should have a pleasing layout, easy to reach and gather info. Use the following:

Grouping of like information
Readable text
Only 1 or 2 fonts
Negative space- the space around the text and logo should set off the contents of the card.
Symmetry or Balance so that the card does not look weighted on one side or another.
Alignment of elements

What makes a business card effective? Is it originality? Legibility? Simplicity?
Perhaps it’s how your card prompts the recipient into contacting you.

A clean, uncluttered design shows that you care about appearance and immediately sends out a professional vibe. First and foremost, your card must clearly show your contact details. That’s the number one priority. Even if your card is poorly designed, it must allow people to contact you. Kind of a no-brainer, but you’d be surprised how many cards hide the contact info away behind some over-indulged colour scheme or illegible typeface.

Size deserves a mention. If your card doesn’t fit into a holder or wallet it’s not likely to be kept close-at-hand. A business card should (at the very least) contain three elements (in order of importance):
Contact information
Company name
Visual identifier for the company (a logo for instance)
Regardless how flashy or clever your card is, if contact information is not readily available, or quickly processed, the card failed. What does it matter if someone remembered some neat trick the card does or how nice it looked if they find a hint of difficulty acquiring your information

 



 

 

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