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Infographic is a visual representation of data

Infographic is not a recent invention. Think maps, medical atlaces, timelines, charts, educational posters, etc...

Recently infographics became extremely popular. Humans are visureatures. It is easier to see "snapshots" of data vs. paragraphs of text.

You can use infographics to represent any information or message.

Infographics can be used to present:

  • Data
  • Timelines
  • Tutorials and instructions
  • Comparisons
  • Business plans
  • Other

Step 1: Pick a topic

Brainstorm three topics that you would like to presen.

Write them down.

Choose the one that you would enjoy the most.

Step 2: Research & collect data

Based on your topic, plan what data and information you need to collect.

Remember to include images into your search.

Use a Word document to paste all data that you collect.

Please keep the reference information to include in your footnotes.

Step 3: Sort data into chunks (storyboard)

Organize your data. Have a visual for each item of information - create your own images to make the design look more uniform.
Use Illustrator for all of your vector images.

Use this tutorial:

Create graphs if you need to support your data.
  You can use photographs if it is absolutely necessary for conveying your information.

Step 4: Layout - sketching

Choose a layout that will support your topic.

Sketch multiple ideas.

Think of how to connect the chunks of information to make a smooth flow from one point to another.


Works well with most types of data.
Rather than focusing on design, it works more for practicality, thus making it easy to read.

If your content has many subtopics to a main subject, this layout enables you to segregate them into clean chunks that are easy to consume.


This layout is typically split vertically to give clear side-by-side comparison.

Use this when you want to tell your readers the differences/similarities between the two items you are comparing.


Use this layout if you are working with a lot of statistics and charts.

You can also connect the different points of your data by inserting a flowchart.


If you want to visualize your process or tell a story, this layout offers good connectivity for your story or process flow.

Add compelling screenshots or thumbnails sparingly to accompany your data.



If you have a history/chronological events to explain, this is the layout to go for.

Companies usually use this layout in their annual report or reporting their accomplishments and milestones. Use this layout to tell your story.



Use it if you have complex data or lengthy story.
The focus of this layout is the visuals, not the text. You can also build your content separately into chunks then include a strong title for each and share them on social media.

Credits: http://piktochart.com

Step 5: Colors

color palette

rainbow palette 3-color palette


bright neutral


colors are too similar contrasting colors


credits: http://www.verticalmeasures.com/

Step 6: Graphics

images and symbols

Too many graphics. Images are too random - no logic in placement. They do not create a flow..
Photographs are not consistent in size and palcement.
Don't use an image just because it is cute. Does it support your message?

Use images and symbols to enhanse and support the flow of the infographic.

text as visual element

Treat each text block as a visual element, that has its own shape, color, texture, and value.

Text block are not aligned and placed randomly. Text blocks are aligned and ordered.


Charts are not in the color scheme of the inforgraphic. Colors are consistent with the color scheme of your infographic.


Click on the infographic to learn about sugar consumption and to view it full size.
This is a good example of a consistent color scheme, nice data flow, and creative charts and graphics.

Images of soda cans are used to compare the soda consumption.

Cans are made within the color scheme.

A graph of sugar consumption is made out of sugar. It enhances the effect of the message.
Using units of measure in a comparison chart is a greart visualization of the data.
Another example of the visualization of data - use very familiar objects that people can understand.



Text blocks and images are placed at random. All visual elements are aligned.

Step 7: Fonts

fonts selection

text body

font size


credits: http://www.verticalmeasures.com/

Step 8: Putting it all together

Make sure that information flows from one point to the next.

Include images and graphics to support these points.

Text should be readable and to the point.

Include all references.